On Twitter, brands have an opportunity to craft and hone their voice. In spite of a clear understanding of what the future holds for the platform, if your business is related to entertainment, sports, politics, tech, or marketing, you stand to earn tremendous engagement on this app. This announcement led to large fluctuations in follower numbers as the political makeup of the users changed, a process Twitter referred to as “organic” in nature. This may be attributed to the banning of former president Donald Trump and fears of conservative censorship.Īs of this writing, the site is in the process of completing a $44 billion sale to Tesla CEO Elon Musk. Unlike other social media platforms, Twitter saw a decrease in the number of users in the past year. Monthly Active Users: 217 million ( 2021)įounders: Jack Dorsey, Evan Williams, Biz Stone, Noah Glass However, if you really want to drive action from your audience, Facebook ads are a great way to do it.Ĭonsider joining (or creating) groups, using a Facebook Messenger chatbot, or using live video to up your engagement. The News Feed increasingly suppresses business posts, but there are still ways to bolster engagement without investing in ads. Some of the leading industries on Facebook include financial services, ecommerce, retail, gaming, entertainment, media, telecom, technology, consumer goods, and automotive businesses.
The platform has seen a demographic shift, but it’s still the big dog on the social media block. Or at least the company that owns it, Instagram, and WhatsApp are now Meta, Inc. Sure, the platform that you connect with your mom, third-grade teacher, and neighbor is still there, and still as popular as ever (even more so, actually).īut now it’s Meta. Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughesįacebook isn’t number one anymore.
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